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Marketing en sales update - Competitive intelligence - Geerhard Bolte

PRIJS: GRATIS
FORMAAT: PDF EPUB MOBI
DATUM VAN PUBLICATIE: mei 2007
BESTANDSGROOTTE: 5,73
ISBN: 9789077881224
TAAL: NEDERLANDS
AUTEUR: Geerhard Bolte

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Dit boek is bestemd voor alle mannen en vrouwen die de concurrentiestrijd aandurven, voor de managers en ondernemers die niet bang zijn om geconfronteerd te worden met hun grootste zakelijke vijanden – en met zichzelf. Want wie om zich heen kijkt, ziet ook zichzelf in de spiegelende ramen van de concurrent. En wie goed kijkt, ziet dan wat hij beter kan doen om zijn concurrent voorbij te streven.Competitive intelligence is een van de meest onderschatte managementprincipes. Volg je concurrenten op een gestructureerde manier, probeer om hun activiteiten en strategieën op een intelligente manier te verklaren en gebruik deze kennis om je concurrentiepositie te verbeteren.Een nieuw praktisch en prikkelend boek van managementauteur Geerhard Bolte, bekend van De wending, Managementblunders, Orde op zaken en Managen als een coach.De serie Marketing & sales update informeert managers, ondernemers en professionals snel en accuraat over actuele marketingconcepten. De boeken zijn helder en toegankelijk geschreven, met veel cases en een eigentijdse en luxe vormgeving.

...competitive intelligence. - Capturing & leveraging competitive intelligence to manage the business - Understand the market and strategize before moving into new markets - Using Salesforce native analytics to get real time insight into your competitor wins The competitive intelligence cycle in Marketing Strategy - The competitive intelligence cycle in Marketing Strategy courses with reference manuals and examples pdf ... Market and Competitive Intelligence Management High-Tech ... ... . Voor deze farmaceutische loonfabrikant en -ontwikkelaar heb ik de Competitive Intelligence functie voor Europa en Azië opgebouwd. Dit ter ondersteuning van directie, marketing en sales, om opdrachten binnen te halen voor de productiefaciliteiten van Patheon. Mijn inbreng is gebruikt voor investeringsbeslissingen. Onder andere: • Patentonderzoek Using this information, the company was able to apply sales and mar ... How to Prep Your Sales Teams with Competitive Intelligence ... . Voor deze farmaceutische loonfabrikant en -ontwikkelaar heb ik de Competitive Intelligence functie voor Europa en Azië opgebouwd. Dit ter ondersteuning van directie, marketing en sales, om opdrachten binnen te halen voor de productiefaciliteiten van Patheon. Mijn inbreng is gebruikt voor investeringsbeslissingen. Onder andere: • Patentonderzoek Using this information, the company was able to apply sales and marketing techniques to increase sales, profitability, and customer retention on behalf of its clients. In fact, revenue increased nearly 1000 percent over four years. [2] Competitive Intelligence Sales teams for both B2B and B2C audiences are in a unique position to help assist marketing intelligence efforts. Considering that sales teams speak directly with customers and prospects, they often have an inside look on industry trends, competitor strengths and weaknesses and what clients are looking for in a solution. GetApp has a large list of Competitive Intelligence software that integrates with Salesforce Sales Cloud. Read reviews, buyer's guides, and product information to find the best fit. The Guide to Content Marketing Competitive Intelligence. Gathering competitive intelligence is a smart move, whether you're launching a new campaign or analyzing an older one. 3 Reasons why competitive intelligence is key for marketing There are only so many hours in a day, and there are a lot of tasks that marketing teams tackle on a daily basis. When we think about competitive intelligence (CI), we most commonly think about its benefits for the product marketing and sales teams. But as To win and retain customers in today's competitive business world, you must establish and maintain a seamless buying process. Marketing, sales, and distribution must be in sync to satisfy the customer requirement and provide products and services when the client is ready to buy, with the appropriate product to meet their needs. Market and competitive intelligence management is a discipline focused on delivering quality decision support to marketing, sales and product management. Structured research and analysis are the major activities embedded in this discipline. Sources of competitive intelligence in Marketing Strategy ... The sales force and customer service staff are a primary source of CI. They are well positioned to 'pick up' CI from customers, suppliers and industry contacts. Organizations need to establish mechanisms,such as internal networks, ... Use Your Sales Force's Competitive Intelligence Wisely. by ... That competitive intelligence can not only help individual ... Your marketing people may be surprised at just how much the sales ... Competitive intelligence data feeds both your marketing strategy and your marketing plan. Understanding the competition will bring new ideas and fresh insights to inspire you and your team. Marketing strategy - competitive intelligence cycle. Information => intelligence => action Marketing intelligence strategies have proven successful by companies that have thoughtfully integrated digital resources into their marketing efforts. The surge of AI development has many companies rushing to incorporate the new technology without adapting it to their company's goals. The importance, as well as the cost of the sales force, is evidenced by the widespread axing of sales reps in most restructuring initiatives. Leveraging Primary Competitive Intelligence. Sales force data is available from a multitude of vendors. However, such information is ubiquitous and available to every player in the industry. Marketing intelligence is al een belangrijk onderdeel van de Google-producten. Door de standaardproducten nog meer te integreren, ontstaat er een gebruiksvriendelijke totaaloplossing voor marketing intelligence en bovendien in de meeste gevallen gratis of tegen relatief lage kosten. 'Marketing intelligence (MI) is the everyday information relevant to a company's markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics....